The basic needs on the startup scene are perfectly addressed by the DealWorkshop. There is an incredible startup hype globally, everyone seems to have an idea and is looking for venture capital. Incubators and accelerators have established themselves in the startup ecosystems in Silicon Valley, Singapore, Berlin, Budapest, Bangalore, Tel Aviv, Tallinn, and many other places. Universities and governments are anxious to tap into the talent and ride the momentum.
Just like with real estate, the owners and sellers of startup business ideas must often be sobered up by the market, and realize that the real value of their asset lies in its ability to generate revenue. The good news about this is that there are so many factors that influence the revenue-generating ability, that it can be tweaked with a little creativity. No matter how excited the founder is about her idea, that in itself is not enough to get the investor’s attention. Often people with inventions and patents, who insist on others signing their non-disclosure agreement (NDA), are surprised to see that investors are more interested in their person and team, than the initial idea that created the buzz.
There is a long and exciting process from the idea to a successful startup. Most ideas are discarded, repackaged or recycled along the way. At the beginning there are meetups with fellow startuppers, where teams are built and cofounders may be found, where the elevator pitch is learned, and the application process to startup accelerators is taught. Then comes the level of incubators, where only actual startups are considered, who can already present a team and some traction, who are willing to commit their time and creativity in the long-term (3-5 years), and the work on scalability and monetization begins.
The DealWorkshop presents a platform for the earliest stages upward, a community of founders (we call them Owners with a capital O) who are looking for ways to make their idea attractive. There are typically two goals at this stage: 1) Attract customers and 2) Attract investors. Both require satisfactory answers to all the investment criteria questions represented by the “investability scale.” The higher the startup rises along the “investability scale,” the more clear it becomes to the Investor, that it is something worth investing in, and a healthy competition develops among investors for the team that birthed it.
A number of Experts from the wildest niche areas you can imagine take part in the building of a startup as it moves along the “investability scale.” Each contributor signs an agreement of future compensation with the Owner and sometimes the Investor, who are both interested in the success of the venture, and are willing to engage talent early on in the process.
This creates vast opportunities for professionals to spend creative time in this inspiring atmosphere. I am not only talking about developers, by professionals I mean lawyers, finance experts, media gurus, market analysts, regulators, appraisers, structural engineers, grant application specialists, electricians, data miners, medical doctors, consultants, contractors, and even janitors with an attitude. They may invest their time in the evenings into several ventures and build up a portfolio of key startups they hope to get a stake in. In the process they meet the key decision makers in the industry, those who, seeing their attitude and skills, will probably offer them a position even before their invested efforts start yielding. Investors’ agents as well as serial entrepreneurs looking for cofounders will soon find them. For the great secret of startup hubs is that the real commodity is talent and teams. The DealWorkshop is fertile ground on which such teams can be nurtured, only to be hired away by the industry. And that’s exactly the purpose.